This post appears in today’s TALKERS MAGAZINE, a radio trade publication:

Thursday, September 19, 2013

Rush Limbaugh Tells Affiliates Taking Show to Satellite Radio Would Be a “Betrayal.”

Speaking at a party in his honor to celebrate 25 years in national syndication hosted by syndicator Premiere Networks, talk radio superstar Rush Limbaugh told industry insiders – many of whom were station owners and programmers who carry his program – that “I can’t thank you all enough because without you and all of the people who run the radio stations I’m on, I wouldn’t be possible.”

Speaking about the importance of the relationship between the personality and the radio station, Limbaugh said from his earliest days in radio, he’s always believed that “it takes the radio station to make the personality, the personality can’t make the radio station.”

He said that at industry gatherings such as the Radio Show he is invariably asked if he would ever go to SiriusXM and he said, “The first moment the question was asked, I’ve always looked at that as a betrayal, if I were to do that because of the opportunity to be on your radio stations has provided me and I honestly believe it’s a lifetime commitment. I don’t think it’s a debt I can ever fully repay.”

Limbaugh went onto allude to the controversial nature of talk radio – and his image in particular – when he added, “And Lord knows, I’ve put you through hell.” (The room responded with rousing laughter.) “Probably more times than even I know! I’m aware of the times I know. I can’t tell you how much it means to me that whatever the obstacle or controversy – whenever it pops up – that you all hang in there. One thing that’s such a blessing of freedom: I don’t have to worry when those things happen that you’re going to be affected by whatever the media is attempting or whatever detractors are attempting. The one thing that fuels me and gives me confidence and strength is I know I’m not going to lose you all…and I’m going to be forever grateful.”