Many young women end their sentences with a trailing lower register, technically called vocal fry.

Why? The above video offers some research. Some say that forcefully lowering a vocal register mimics male power patterns.

Let me save you some time. It’s a fad; a verbal tic spread by peer pressure. In our Kardashian-driven culture, that insipid sound makes girls feel sexy and petite. That’s great if you’re on the phone but the light of day tells no lies. You are who you are.

End of stoooooorrrrreeeeeee.