As magnificent as the 2014-15 Kentucky Wildcats looked on paper, "The Unbeatables" were beaten by the Wisconsin Badgers. Kentucky fans are in deep despair as are Kentucky retailers and UK's bottom line. But Wisconsin has fans, too. Despite Kentuckians' claims that host city Indianapolis will suffer from the evacuation of the Big Blue Mist, fans of Wisconsin and Duke have disposable income to spread around. Green Bay Packers quarterback Aaron Rodgers tweeted a few zingers toward teammate and former Wildcat Randall Cobb just before tipoff and early into the game. After the victory, Rodgers tweeted a simple #OnWisconsin. Gametime. #OnWisconsin Long day for @rcobb18 hopefully.— Aaron Rodgers (@AaronRodgers12) April 5, 2015 .@rcobb18 nervous bro? Good start for the red team.— Aaron Rodgers