Our culture sends so many mixed messages about potential, achievement, and happiness. The above "Throw like a girl" campaign brilliantly shows how simple phrases can damage psyches of significant portions of the population. Earlier campaigns drove home awareness to purge "that's so gay" or "that's so retarded" for their obvious negative results. Women can be the biggest supporters of other women or the harshest critics of same. There are lots of complaints about males objectifying women. Nonetheless, the dominant percentage of awards show audiences are females, many of whom use social media and entertainment shows to judge the outfits and hairstyles of celebrities. Women are empowered to be sexual cads, too. BTW, she apologized after a tsunami of Internet