Dumb Tweets = Great Tweets Failed humor attempts on Twitter? You're poking the Righteous Do Rights. Internet shame campaigns are the electronic equivalent of public flogging, but on a global scale. The New York Times followed up on people who encountered online beatdowns for their Tweets others considered inappropriate. Many lives go into freefall after an Internet shaming. Restaurateur Jeff Ruby wanted online help identifying a man using a vulgar gesture in the direction of Joanne Pitino, wife of Louisville basketball coach Rick Pitino. Ruby's goal was to identify the (alleged) University of Kentucky fan and banish him from any of Ruby's restaurants. Never heard how that story played out. And there was a matter involving a Kentucky county