In 1985, my radio career was soaring. I was co-hosting the hugely successful WQMF-FM morning radio "Show With No Name." My partner Ron Clay was a shrewd, sardonic, soured-on-life hippie guy. He was brilliant and always had something clever to throw out on the air. We could finish each other's sentences with goofy riffs about society, celebrities, and politicians. We did outrageous things. We used sound effects to make it seem as if we were broadcasting from around the world. We lied a lot. We giggled at each other's provocative setups. We were juvenile delinquents trapped in grownup bodies. Rude boys throwing conventional broadcast techniques out the window. Radio stations in Los Angeles, New York, and Philadelphia sent employment inquiries. None of those
Tag: WEBN
Remarkable Radio Marketing Mouths
The "Remarkable Mouth" radio station commercials from 1980 were the most talked about TV ads during my entire career. Beautiful women lip-synced a station aircheck with machine gun precision. The announcer would say "You have a remarkable mouth." The woman would respond "(featured station) is a remarkable radio station." Clean. Effective. Memorable. Here's the Louisville version that was used in the late 90s by hip hop giant B96. Cincinnati album rock station WEBN was in early on the concept in the 80s. Almost every major city in America had a local radio station using the syndicated concept. Eventually, of course, the women were asked to go shirtless. Even Canada jumped in, you hosers. More than 25 years after the Remarkable Mouth series first aired, stations started bringing