iHeart Radio grabbed two pieces of interesting media attention recently. It appears that the radio company's strategy to pounce on the failings of legendary Los Angeles alternative rocker KROQ are paying off. iHeart rebranded its ALT 98.7 frequency and played the exact music as Entercom's KROQ, which has been firing long-loved air personalities. Now the iHeart station has nearly doubled the ratings over the once-dominant KROQ using a former KROQ programmer. The slipping KROQ is now lead by a programmer that was by iHeart. Variety tells the switcheroo story in a long read but radio fans will love reading about the inside maneuvering. There's lots of accurate reporting on radio management decisions based on demographics vs. sales, and the issue of whether