American pizza sales during the global pandemic have remained stronger than most other restaurant ventures. As the economy tanks, small business owners including pizza chain franchisees are hanging on for survival. Papa John's franchisees have been through a living hell the past several years after the company's founder repeatedly humiliated the brand with racist, caustic, thoughtless comments. "Papa John" Schnatter was prominently featured in the pizza company's commercials so his downfall affected sales. Prior to the COVID-19 pandemic, Papa John's pizza has clawed back to respectability by focusing on human diversity, kindness, humility, and a sharper TV commercial focus on the actual pizza instead of the now dethroned Papa. The problem for tens of thousands of Papa John's franchisees, managers, and employees is