The 62nd annual WHAS Crusade for Children brought in $5.6 million for special needs children throughout Kentucky and Indiana. More than half of the funds are raised through firefighter roadblocks, a tradition started in the 1950s. To date, more than $165 million has been raised to buy equipment and to fund programs to assist special needs children. The weekend radio/TV broadcast is hosted by iHeartMedia's WHAS Radio and Gannett's WHAS-11 television, Crusade partners since the fundraiser's launch in 1954. The Crusade for Children thrives on family support. It is an honor to work with my son Max, a director at WHAS-11, on every Crusade. This telethon improves lives and that is a joyous experience best shared with family.
Tag: fundraising
Band Aid on a Band Aid
Here's the new recording of Do They Know It's Christmas. British pop stars gathered on the 30th anniversary of the original DTKIC session to generate funds to ease the ebola crisis. And here's the original 1984 fundraiser that generated millions of dollars to eradicate hunger in third world countries.
Painting the town red
The University of Louisville's inaugural season in the Atlantic Coast Conference demands a new look on the Yum Center basketball floor. This time lapse video shows the entire process. Meanwhile, athletics director Tom Jurich and head basketball coach Rick Pitino are participating in various charitable fundraising events to further the school's philanthropic footprint in Kentucky and the region.
We’ll do it LIIIIIIIIIVVVVVVVVVVEEEE!
Thanks to the Louisville Fire Department and IAFF Local 345 for raising money for the WHAS Crusade for Children. I broadcast from the #1 tee box on Great Day Live as several firefighters and friends blasted killer drives. Not one golfer succumbed to the pressure of hitting their tee shots on live TV. But that doesn't mean they weren't nervous. Thanks again, firefighters. We couldn't have a successful Crusade for Children without you.