The 62nd annual WHAS Crusade for Children brought in $5.6 million for special needs children throughout Kentucky and Indiana. More than half of the funds are raised through firefighter roadblocks, a tradition started in the 1950s. To date, more than $165 million has been raised to buy equipment and to fund programs to assist special needs children. The weekend radio/TV broadcast is hosted by iHeartMedia's WHAS Radio and Gannett's WHAS-11 television, Crusade partners since the fundraiser's launch in 1954. The Crusade for Children thrives on family support. It is an honor to work with my son Max, a director at WHAS-11, on every Crusade. This telethon improves lives and that is a joyous experience best shared with family.
Tag: charity
Painting the town red
The University of Louisville's inaugural season in the Atlantic Coast Conference demands a new look on the Yum Center basketball floor. This time lapse video shows the entire process. Meanwhile, athletics director Tom Jurich and head basketball coach Rick Pitino are participating in various charitable fundraising events to further the school's philanthropic footprint in Kentucky and the region.