What's old is what's new. WHAS Radio continues to lead in the Louisville radio market. Here are the latest radio ratings, released March 1, 2021. Louisville Rank: 54 12+ Population: 1,053,000 Ethnic Composition: Black - 15.87% Hispanic - 5% Market Swept: 13x/year Station Format Owner/LMA Dec20 Hol20 Jan21 WHAS-AM Talk iHeartMedia, Inc. 7.5 7.5 7.8 WAKY-FM Classic Hits W & B Broadcasting, Inc. 6.1 6.0 5.6 WAMZ-FM Country iHeartMedia, Inc. 5.6 5.2 5.5 WVEZ-FM Adult Contemporary Summitmedia, LLC 2.4 3.8 4.8 WFPL-FM News/Talk Kentucky Public Radio, Inc. 4.8 4.6 4.6 WDJX-FM CHR Alpha Media 5.2 4.5 4.6 WSFR-FM Classic Hits Summitmedia, LLC 4.2 4.2 4.5 WGZB-FM Urban Contemporary Alpha Media 6.4 5.4 4.4 WQNU-FM Country Summitmedia, LLC 5.0 4.5 4.2 WMJM-FM Urban Adult Contemporary Alpha Media 4.4 4.7 4.0 WQMF-FM Rock iHeartMedia, Inc. 3.8 3.9 3.3 WNRW-FM CHR iHeartMedia, Inc. 2.8 3.1 3.2 WUOL-FM Classical Kentucky Public Radio, Inc. 1.7 2.7 2.5 WXMA-FM Adult Hits Alpha Media 2.6 2.7 2.4 WRKA-FM Urban Adult Contemporary Summitmedia, LLC 2.3 2.2 2.2 WTFX-FM Urban Contemporary iHeartMedia, Inc. 1.6 1.8 2.0 WFPK-FM Adult Alternative Kentucky Public Radio, Inc. 2.3 2.0 1.8 WGHL-FM Modern/Alternative Rock Alpha Media 0.7 1.2 1.4 WKJK-AM Talk iHeartMedia, Inc. 0.9 1.0 1.2 WSDF-FM Adult Hits iHeartMedia, Inc. 1.9 1.0 1.1 WLCL-FM Sports Union Broadcasting, Inc. 0.9 0.6 1.0 WKRD-AM Sports iHeartMedia, Inc. 0.8 1.0 0.9 WHBE-AM Sports Union Broadcasting,