What’s old is what’s new. WHAS Radio continues to lead in the Louisville radio market. Here are the latest radio ratings, released March 1, 2021.

Louisville Rank: 54
12+ Population: 1,053,000
Ethnic Composition: Black – 15.87% Hispanic – 5%
Market Swept: 13x/year

Station Format Owner/LMA Dec20 Hol20 Jan21
WHAS-AM Talk iHeartMedia, Inc. 7.5 7.5 7.8
WAKY-FM Classic Hits W & B Broadcasting, Inc. 6.1 6.0 5.6
WAMZ-FM Country iHeartMedia, Inc. 5.6 5.2 5.5
WVEZ-FM Adult Contemporary Summitmedia, LLC 2.4 3.8 4.8
WFPL-FM News/Talk Kentucky Public Radio, Inc. 4.8 4.6 4.6
WDJX-FM CHR Alpha Media 5.2 4.5 4.6
WSFR-FM Classic Hits Summitmedia, LLC 4.2 4.2 4.5
WGZB-FM Urban Contemporary Alpha Media 6.4 5.4 4.4
WQNU-FM Country Summitmedia, LLC 5.0 4.5 4.2
WMJM-FM Urban Adult Contemporary Alpha Media 4.4 4.7 4.0
WQMF-FM Rock iHeartMedia, Inc. 3.8 3.9 3.3
WNRW-FM CHR iHeartMedia, Inc. 2.8 3.1 3.2
WUOL-FM Classical Kentucky Public Radio, Inc. 1.7 2.7 2.5
WXMA-FM Adult Hits Alpha Media 2.6 2.7 2.4
WRKA-FM Urban Adult Contemporary Summitmedia, LLC 2.3 2.2 2.2
WTFX-FM Urban Contemporary iHeartMedia, Inc. 1.6 1.8 2.0
WFPK-FM Adult Alternative Kentucky Public Radio, Inc. 2.3 2.0 1.8
WGHL-FM Modern/Alternative Rock Alpha Media 0.7 1.2 1.4
WKJK-AM Talk iHeartMedia, Inc. 0.9 1.0 1.2
WSDF-FM Adult Hits iHeartMedia, Inc. 1.9 1.0 1.1
WLCL-FM Sports Union Broadcasting, Inc. 0.9 0.6 1.0
WKRD-AM Sports iHeartMedia, Inc. 0.8 1.0 0.9
WHBE-AM Sports Union Broadcasting, Inc. 0.4 0.4 0.4
WSDF-HD2 Contemporary Christian iHeartMedia, Inc. 0.4 0.3 0.3
WLVK-FM Country W & B Broadcasting, Inc. 0.0 0.5 0.0

+Audience estimates are derived in part using Nielsen Audio’s Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2021 Nielsen Audio. All rights reserved.

Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.

Other Stations Located in Market**This list only includes commercial stations.

Calls Format Owner City St
WAKY-AM Classic Hits W & B Broadcasting, Inc. LOUISVILLE KY
WAYI-FM Contemporary Christian WAY Media, Inc. CHARLESTOWN IN
WAYK-FM Contemporary Christian WAY Media, Inc. VALLEY STATION KY
WCND-AM Regional Mexican Pedro C. Arce SHELBYVILLE KY
WFIA-AM Religious Teaching Salem Media Group LOUISVILLE KY
WFIA-FM Religious Teaching Salem Media Group NEW ALBANY IN
WGTK-AM News/Talk Salem Media Group LOUISVILLE KY
WJAA-FM Classic Rock SOCIAL BUTTERFLY MEDIA, LLC. AUSTIN IN
WKMO-FM Country Commonwealth Broadcasting Corp. LEBANON JUNCTION KY
WLCR-AM Religious Teaching LCR Broadcasting, Inc. MT WASHINGTON KY
WLLV-AM Inspirational Gospel New Albany Broadcasting Co., Inc. LOUISVILLE KY
WLOU-AM R&B Oldies New Albany Broadcasting Co., Inc. LOUISVILLE KY
WLRS-AM Spanish New Albany Broadcasting Co., Inc. NEW ALBANY IN
WMPI-FM Country D.R. Rice Bcstg, Inc. SCOTTSBURG IN
WOCC-AM Classic Country TWO HAWKS COMMUNICATIONS LLC CORYDON IN
WPMQ-LP Variety CITY OF CHARLESTOWN, IN CHARLESTOWN IN
WVKY-FM Country Seven Mountains Media, LLC SHELBYVILLE KY
WWWY-FM Classic Hits Findlay Publishing Company NORTH VERNON IN
WXKU-FM Country Traskom, LLC AUSTIN IN
WXVW-AM Sports Word Media Group JEFFERSONVILLE IN